Domains include: Screening.tv paired with ScreeningTV.comConcept is for a platform for simple online previews for film producers and promoters. Integrating vimeo or youtube, producers can use screening.tv to generate easy to remember URLs for their film. Additional features might include applications for conducting surveys, crowdfunding and market tests, such as theater screenings and event premier planning.
Why pair domains? The consumer is becoming increasingly familiar with alternative domains such as .tv, .co, .biz and so on. Still it is inevitable that some users will type .com after the appropriate word. Pairing a non .com with a .com by the same name increases value and decreases the chance of traffic loss from human error. Plus paired domains help protect the brand. For example screening.tv has been paired with screeningtv.com.